Jessie Mitchell Photography
Jessie Mitchell is a Gold Coast based photographer specialising in family, maternity, and newborn photography. Her approach is deeply rooted in storytelling, aiming to capture authentic, candid moments that reflect the unique dynamics of each family.
The Objective for designing the brand identity for Jessie Mitchell Photography
The objective was to design a warm, soulful brand identity for Jessie Mitchell Photography that reflects her deep love for the beach, her storytelling approach, and her heart-led connection to family life.
Inspired by the natural beauty of the Gold Coast and Jessie’s ability to capture candid, emotive moments, the visual direction will feel calm, coastal, and effortlessly nostalgic. The goal is to create a cohesive brand experience that resonates with families seeking genuine, relaxed sessions - positioning Jessie as a trusted photographer who captures the fleeting beauty of real connection by the sea.
The branding process for Jessie Mitchell Photography
From the initial discovery with Jessie, key words began to emerge: warm, soulful, nostalgic, coastal, genuine. These became guiding pillars in the design process and helped shape the visual tone of the brand. We positioned Jessie as not just a photographer, but as a visual storyteller who captures fleeting, intimate moments with a gentle and calming process.
As part of the visual identity, we created a distinctive submark featuring a stamped-style palm tree - a symbol that ties beautifully into Jessie’s coastal lifestyle and love for the beach. The palm tree is more than just a beach icon; it represents relaxation, warmth, and natural beauty - all values that align with Jessie’s approach to photography. It evokes long summer days, barefoot adventures, and the kind of ease and freedom her sessions embody. The stamped, slightly imperfect texture adds a handcrafted, nostalgic feel that reflects the realness and emotional depth in her work.
