APP DESIGN & BRAND DESIGN
What can we do (WCWD)
WCWD is an app designed to help users explore their local area with ease. Whether they're seeking a spontaneous adventure, a new favorite hangout, or a hidden gem, WCWD curates and connects them with the best experiences nearby. With an intuitive interface and a focus on discovery, the app makes finding local fun effortless and exciting.
APP DESIGN
Connecting people with local experiences
OVERVIEW
What Can We Do (WCWD) is a mobile app designed to connect users with local events, experiences, and businesses, making it easier than ever to discover what’s happening nearby. Acting as a personal guide, WCWD curates unique activities, hidden gems, and community events tailored to each user’s interests and location.
THE VISION
The heart of WCWD lies in encouraging people to engage with their surroundings to discover, explore, and support their local community. The app’s mission is simple: to bridge the gap between curious locals and the experiences waiting just around the corner.
THE CONCEPT
Imagine having a personal guide to all the exciting activities and unique businesses nearby. WCWD allows users to:
Discover nearby activities: Find events, classes, and experiences that align with their interests and schedule.
Support local businesses: Explore restaurants, shops, and services in their area, fostering a thriving local economy.
Plan effortlessly: Enjoy a seamless, visually intuitive experience that makes exploring easy and fun.
The design approach
The design approach for WCWD was built around one central idea, making discovery feel effortless. Every visual and interaction decision was made to inspire curiosity while maintaining a sense of clarity and simplicity.
The interface was crafted to feel intuitive from the very first tap, with clean layouts, familiar navigation patterns and a smooth user flow that allows users to explore events and locations without friction. Visually, the design captures the excitement of local discovery through thoughtful use of colour, iconography and motion. A fresh, inviting colour palette brings a sense of energy while the generous white space ensures a calm, approachable feel.
At its core, WCWD is about people and connection. The design incorporates friendly, rounded buttons and images to foster a sense of community and belonging. The typography was chosen for its readability and modern simplicity, allowing the content to shine without distraction. The result is a visual identity that feels both adventurous and grounded, a design system that celebrates community, supports exploration, and makes the act of finding something new feel beautifully simple.
