Luxxe Lounge
Luxxe Lounge is a premier lash studio offering high-end lash services alongside industry-leading education for aspiring lash artists. Founder Abi approached us with the goal of repositioning the brand to reflect its growth and transition into a more elevated, modern identity. The existing pink branding no longer aligned with the refined experience and professional reputation Luxxe Lounge had built - especially within its education offerings. Our mission was to create a brand identity that felt clean, luxurious, and empowering while maintaining approachability and trust.
The Objective for designing the brand identity for Luxxe Lounge
The goal was to completely redesign Luxxe Lounge’s brand identity by moving away from their former vibrant pink color scheme to a clean, elegant white and beige neutral palette. This strategic transition was intended to better embody the premium quality and sophistication of their lash services while simultaneously elevating the professionalism and credibility of their industry-leading education programs. By incorporating minimalist design elements, soothing neutral tones, and carefully chosen refined typography, the refreshed brand identity created a cohesive and timeless aesthetic. This new visual direction successfully positioned Luxxe Lounge as a trusted, modern authority in the lash industry, appealing to both selective clients and aspiring lash artists alike.
